The Advertising Concept Book

Name: The Advertising Concept Book
Brand: Thames & Hudson Ltd
Price: 34.99 EUR
Availability: InStock

Think Now, Design Later

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Inhaltsverzeichnis

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

Produktdetails

Erscheinungsdatum

11. August 2016

Sprache

englisch

Auflage

Third edition

Seitenanzahl

320

Autor/Autorin

Pete Barry

Verlag/Hersteller

Thames & Hudson Ltd

Produktart

gebunden

Gewicht

1334 g

Größe (L/B/H)

246/205/40 mm

ISBN

9780500518984

Portrait

Pete Barry

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

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