This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
Inhaltsverzeichnis
Introduction; 1 Characteristics and trends in the airline operations; 2 International regulation - bilateralism or 'open skies'; 3 Understanding the structure of airline costs; 4 Determinants of airline costs; 5 The economics of the low-cost model; 6 The economics of leisure charters; 7 Alliances as a management tool; 8 Airline marketing - the role of passenger demand; 9 Forecasting demand; 10 Product planning; 11 Pricing for profit?; 12 The impact of ancillaries BY DR. JOHN F. O'CONNELL; 13 The economics of air freight; 14 Strategies for success
