This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Inhaltsverzeichnis
Introduction: Rituals and routines: reflecting change, redefining meaning, recasting scope 1. Shining the spotlight on marketplace rituals: a review and research agenda 2. Hen Dos and Don'ts: lifting the veil on tensions in consumer rituals 3. Use it or lose it? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects 4. The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval 5. Everyday consumption during COVID-19
