Launched in the fall of 2008 out of Gwyneth Paltrow's kitchen, goop was originally conceived as a weekly e-mail newsletter, and has since grown into a fully shoppable, lifestyle brand and indispensable online resource for the very best experiences, recipes, products, and advice. Lead by Paltrow, goop has evolved to include a collective of editors who produce daily content and collaborate with experts to curate a curious, unbiased, open-minded, and service-centric approach to mindful living.
