Eye Tracking Methodology

Name: Eye Tracking Methodology
Brand: Springer International Publishing
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Theory and Practice

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This book focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

Inhaltsverzeichnis

Part I Introduction to the Human Visual System (HVS). - 2 Neurological Substrate of the HVS. - 3 Visual Psychophysics. - 4 Taxonomy and Models of Eye Movements. - Part II Eye Tracking Systems. - 5 Eye Tracking Techniques. - 6 Head-Mounted System Hardware Installation. - 7 Head-Mounted System Software Development. - 8 Head-Mounted System Calibration. - 9 Table-Mounted System Hardware Installation. - 10 Table-Mounted System Software Development. - 11 Table-Mounted System Calibration. - 12 Using an Open Source Application Program Interface. - 13 Eye Movement Analysis. - 14 Advanced Eye Movement Analysis. - 15 The Gaze Analytics Pipeline. - 16 Eye Movement Synthesis. - Part III Eye Tracking Methodology. - 17 Experimental Design. - 18 Suggested Empirical Guidelines. - 19 Case Studies. - 20 Diversity and Types of Eye Tracking Applications. - 21 Neuroscience and Psychology. - 22 Industrial Engineering and Human Factors. - 23 Marketing/Advertising. - 24 Computer Science. - 25 Conclusion. - References. - Index.

Produktdetails

Erscheinungsdatum

07. Juni 2017

Sprache

englisch

Auflage

3rd edition 2017

Seitenanzahl

408

Autor/Autorin

Andrew T. Duchowski

Verlag/Hersteller

Springer International Publishing

Produktart

kartoniert

Abbildungen

XL, 366 p. 133 illus., 62 illus. in color.

Gewicht

702 g

Größe (L/B/H)

235/155/21 mm

ISBN

9783319578811

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Portrait

Andrew T. Duchowski

Dr. Duchowski is a professor of Computer Science at Clemson University. His research and teaching interests include visual attention and perception, eye tracking, computer vision, and computer graphics. He has produced a corpus of publications related to eye tracking research and has delivered courses and seminars on the subject at international conferences. He maintains Clemson' s eye tracking laboratory, and teaches a regular course on eye tracking methodology, attracting students from a number of disciplines across campus.

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