Evgeny Karasyuk is a journalist and author of numerous articles on business and management that have appeared in leading business publications (Sekret Firmy, SmartMoney). At the beginning of the 2000s, he wrote a guidebook to the professional services market entitled Pervichnoe Razmesheniye Aktsii [Initial Public Offering], which explored Russian stock market launches. He later published a series of reports on companies in Russia implementing Japanese management styles. This inevitably drew the author towards Sberbank and the grand reforms, inspired by the ideas of Japanese giant Toyota, that were taking place there.