Heather Ripley is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she's advised hundreds of contractors in how to effectively boost their visibility and reputation.
Now, Heather shares the insight that has made her public relations agency, Ripley PR, one of the most respected and successful firms in the country. NEXT LEVEL NOW is written specifically for professionals in the home service industry. On every page, you'll find secrets you can use to tell your company's story, highlight your services, and demonstrate your expertise.
Heather's proven PR strategies have helped her clients increase their credibility in the market and leverage that credibility into more customers and more revenue. Whether your goal is to double your revenue, become a multi-million-dollar industry leader, or transform your home services business into the next household name, NEXT LEVEL NOW is the book you'll need.
Inhaltsverzeichnis
FOREWORD by Ara Mahdessian FOREWORD by Tab Hunter INTRODUCTION Does Public Relations Really Work? Why You Need a PR Strategy Your Strategic Analysis Know Your Competition Designing Your PR Strategy Is Your Social Media an Afterthought? Is Your Website Converting Viewers to Customers? Your Reputation Is as Good as Your Last Review Make Sure That You Are the Expert Media Training Matters Are You Prepared for a Business Crisis? Can You Do It In-House? Partnering with the Right Specialist CONCLUSION ACKNOWLEDGMENTS ABOUT THE AUTHOR
