Jim Kalbach

The Jobs To Be Done

Name: The Jobs To Be Done
Brand: Two Waves Books
Price: 73.99 EUR
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Align Your Markets, Organization, and Strategy Around Customer Needs

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Inhaltsverzeichnis

Introduction
Chapter 1: Understanding Jobs to Be Done
Chapter 2: Core Concepts of JTBD
Chapter 3: Discovering Value
Chapter 4: Defining Value
Chapter 5: Designing Value
Chapter 6: Delivering Value
Chapter 7: (Re)Developing Value
Chapter 8: JTBD in Action
Appendix A: Quick Reference: JTBD Plays
Appendix B: Resources on JTBD
Final Thoughts

Produktdetails

Erscheinungsdatum

07. April 2020

Sprache

englisch

Seitenanzahl

322

Autor/Autorin

Jim Kalbach

Verlag/Hersteller

Two Waves Books

Produktart

kartoniert

Gewicht

469 g

Größe (L/B/H)

229/152/18 mm

ISBN

9781933820682

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Produktdesign

Portrait

Jim Kalbach

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

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