The Chief Digital Officer (CDO) as a key driver of a successful digital transformation

Project Report from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, , course: Aktuelle Themen im Management, language: English, abstract: Digitisation is one of the most commonly used buzzwords of these days. Unfor- tunately, to many organisations it stays a buzzword and not a call to action. That is why many organisations have started to appoint CDOs who solely take care of the organisation s digital transformation.
At first, digitisation and other buzzwords are to explained and defined. After that the project will deal with the typical progress of a digital transformation and the typical tasks and challenges of a CDO. In the end the results of the investigations will be concluded and an outlook of the future of the CDO is given regarding if the CDO is only a short trend or will become a permanent member of the C-suite.