The high profile leaps and falls of the share prices of dot. com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter. com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.
Inhaltsverzeichnis
Introduction: A Kick-Starter Finding a Unique Business Concept Finding an Attractive Market Marketing and Communications Development Fulfilling the Promise Technical Models The Rise of Mobile eCommerce, and Especially WAP Legal Aspects of Setting up an Internet Business Valuations and Building the Financial Model Fundraising for Internet Ventures Leadership Capital Solutions for e-Space Sample Business Plan
