Framing U.S. Political Behavior

When America s president sneezes, the world catches
a cold. Shouldn t then the global community have a
say in who does the sneezing? The Economist found
87% of its readers supported Barack Obama over John
McCain in 2008. In places like Europe and the Middle
East, the Obama vote margin was even greater. This
interesting poll indicated the world had had enough
of U. S. foreign policies under George W. Bush, a
sentiment echoed in the 2008 General Election.
Through frame analysis, this book examines the
interlaced behaviors of political campaigns, the
mass media and the voting public during one of the
most important elections in modern history. The 2000
primary produced Republican George W. Bush and
Democrat Al Gore, whose head-on duel later that year
culminated in one of America s most controversial
presidential elections. The author demystifies the
American primary election system and draws
inferences that were applicable to more recent
presidential campaigns, including the ground-
breaking 2008 election of America's first black
president. A must-read for anyone interested in
behavior of U. S. presidential campaigns, mass media
and voters.