Small Business Marketing Strategies All-In-One for Dummies

Small Business Marketing Strategies All In One For Dummies, in conjunction with the U.S. Chamber of Commerce, will provide all the strategies a small business owner would need to generate high-impact campaigns that result in growth and revenue. It will cover developing and evaluating your marketing needs, setting your goals, branding your message, getting your campaign started, using online and social media marketing, incorporating tried-and-true marketing methods, and measuring your results.

Introduction 1
Book 1: Setting Up Your Marketing Foundation 5
Chapter 1: Framing the Marketing Process 7
Chapter 2: Defining Your Customers 17
Chapter 3: Sizing Up the Market 49
Chapter 4: Setting Your Goals 61
Book 2: Getting Started with Your Campaign 73
Chapter 1: Tech Tools to Have 75
Chapter 2: Making the Business Case for Social Media 105
Chapter 3: Plotting a Social Media Marketing Strategy 131
Chapter 4: Managing Your Cybersocial Campaign 157
Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179
Book 3: Content Is King: Content Marketing 235
Chapter 1: Growing Your Brand with Content 237
Chapter 2: Creating a Content Marketing Strategy 259
Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277
Book 4: Using Social Media 301
Chapter 1: Marketing and Communicating with Twitter 303
Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325
Chapter 3: It's All in Your Image: Instagram and Pinterest 349
Chapter 4: Marketing Yourself and Your Business with LinkedIn 373
Chapter 5: Being Prepared for What's Next 389
Book 5: Incorporating Traditional Marketing 415
Chapter 1: Creating Marketing Communications 417
Chapter 2: Generating and Placing Print and Outdoor Ads 435
Chapter 3: Broadcasting Your Message 455
Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469
Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487
Book 6: Measuring Results 505
Chapter 1: Delving into Data 507
Chapter 2: Comparing Metrics from Different Marketing Techniques 523
Chapter 3: Making Decisions by the Numbers 545
Index 559