Linda L. Berger is Family Found'n Professor of Law at University of Nevada Las Vegas, Boyd School of Law. She has helped develop the field of applied legal rhetoric and has published widely in this and related areas. Kathryn M. Stanchi is Professor of Law at Temple University Beasley School of Law. She is recognized as the leading scholar to bring persuasion science into the literature of legal persuasion. She has published and lectured extensively on this and related topics.