Seminar paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, University of Dhaka (Faculty of Business Studies), course: International Marketing, language: English, abstract: For this paper, we were instructed to select either a product or service, and we were also instructed to select a country where we can market our service or product. With respect to the instruction, we ve selected a service business named "Easy to Fly", and we ve selected the most appropriate country for this service business, which is the United States.
"Easy to Fly" is a service-based company. When people need to transfer any documents, papers, or parcels from one place to another, they contact us through our website or app. We will deliver the parcel to them within a very short time. With the delivery person, we will conduct business in accordance with the location that the customer has specified. Our delivery person will deliver the package to its intended recipient carefully and politely. The location tracking system will track the delivery person every second, and after some time, we will let our customers know how much extra time is required.
Actually, "Easy to Fly" is inspired by "Paper N Parcel", an Indian start-up. The working system of "Easy to Fly" is as follows: Suppose you want to courier the item from A to B location. The system is as if the delivery person shifts the courier from the sender to the receiver's destination; they get commission based on the range they cover or travel. Thus, the business will be operated.
