The Marketing Launchpad crystalises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing. In six concise chapters, marketing mentor Alastair Campbell offers advice and ideas that work to get your business off the ground through effective marketing. Learn how to build a brand that gives you visibility in the marketplace; the most appropriate ways of advertising your goods or services; the secrets behind brochures and leaflets that get noticed; how to get better results with direct mail and e-mail; how to tap into the hidden riches of niche marketing; how to harness the power of the Internet. Alastair Campbell has had years of success using the ideas contained in this book. Now you too can see the benefits at work as your business lifts off the 'marketing launchpad'.
Inhaltsverzeichnis
Foreword - Steve Chandler, author of The Story of You Introduction - Is you business ready for lift-off? Chapter 1 - Building your brand Chapter 2 - Advertising your products or services Chapter 3 - Brochures and leaflets that get noticed Chapter 4 - Better results with direct mail and e-mail Chapter 5 - Hidden riches in niche marketing Chapter 6 - Harnessing the power of the Internet Conclusion - What next? Acknowledgements About the author
