Since the world's first business school was established in 1819, business schools have continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools' digital transformation, calling into question the concept of business school itself.
Inhaltsverzeichnis
List of abbreviations
List of figures and tables
Author biography
Foreword: Business Schools' Survival Blueprint
- The Business School's Rationale and Raison d'Ê tre
- History Repeating
- Different, but Same-Same
- Stakeholder (a)Symmetry
- Seemingly at Stake: The Business of Business Schools
- Competition: Alarmingly Augmenting
- Cursor: Business vs. School
- Cost: Choice and Complexity
- Business Schools' Deep Dive into Digital Disruption
- Moving Many Mindsets
- Simplicity of Sense-Making
- Research < > Teaching Paradigm Shift
- Management Research: Overrated? Or Underexploited?
- Initial Idea and Original Purpose
- Regrettable Reality and Current Predicament
- Vital Vision and Future Potential
- Teaching Management: Tough Mission?
- Time and Experience
- Science and Practice
- Disciplinary and Interdisciplinary
- For What it's Worth: B-School Accreditations and Rankings
- Accreditations Analyzed
- Rankings' Intention and Impact
- To Improve, Not to Impress
- Business Schools: Spot Your Niche and Point of Difference
- Brand Differentiation and Positioning
- Brand Coherence and Consistency
- Brand Advocates and Ambassadors
- Business Schools' Survival Based on Bonding and Building
- Community Building Offsets Competition
- > Work > Retire
- Buildings: Beyond Mere Brick-and-Mortar
- Top Leadership's Trouble in Taking the Lead
- Vision and Venture
- Academia and Management
- (Em)Power and Motivate
Afterword: It's [about] the Student, Stupid!
