Ann McCracken is an authority on the topics of stress, well-being and resilience. She uses her background in scientific and medical research to simplify recent leaps in neuroscience knowledge which have clarified the mind-body connection.
She launched her private practice after training as a Stress Management Practitioner, Hypnotherapist and NLP Practitioner. Since then, Ann has worked with more than 2,000 clients, adding further skills to her already extensive repertoire: Reiki 2, Emotional Freedom Technique (EFT), Eye Movement Desensitising and Reprogramming (EMDR), CBT, Management and Emotional Intelligence Coaching.
In conjunction with her private practice, Ann was Director of AMC2, a company focused on management training on how to avoid stress and achieve well-being and resilience. She has worked with PLCs, SMEs and Public Sector organisations for the past 18 years.
With her colleague, Jenny Edwards, Ann wrote an ISMAUK accredited e-learning programme on stress, well-being and resilience which now resides on www.e-careers.com.
As Chair of the International Management Association in the UK (ISMAUK) from 2004 to 2008, Ann regularly gave radio interviews to local and national networks and wrote copy for magazines. She was interviewed by Jenni Murray about stress for the Radio 4's Woman's Hour.
Since 2003, Ann has developed her keynote speaker profile at conferences throughout the UK and India on a wide variety of topics, including her beloved Gremlins.
She's used the 'Gremlin' concept to explain how people can regain their MoJo because it clarifies the concept of self-responsibility.
