Reductress is a fast-growing, satirical website that takes on the voice of a stereotypical women’ s magazine to deliver smart, wickedly funny content that subversively points out how the media has co-opted feminism in a strange and absurd way. Referred to as the “ feminist Onion, ” it pokes fun at the messages we’ re fed from an early age and throughout adulthood. Headlines include “ How to Make a Cry for Help Without Bothering Anyone” and “ Maybe You SHOULD Smile: Cat-Callers Who Make Some Good Points” . Since its creation in 2013, it has exploded in popularity, with its on-point criticism wrapped in hilarious headlines and features, appealing to intelligent young fans of Lena Dunham’ s Girls, and of course, Beyonce. Reductress was founded by Beth Newell and Sarah Pappalardo, the authors of this book.
