Muslim Fashion

Reina Lewis is Professor of Cultural Studies at the London College of Fashion, University of the Arts London, and the author of Rethinking Orientalism: Women, Travel and the Ottoman Harem.

Acknowledgments  ix

Introduction. Veils and Sales  1

1. From Multiculture to Multifaith: Consumer Culture and the Organization of Rights and Resources  35

2. The Commercialization of Islamic Dress: Selling and Marketing TessettÜ r in Turkey and Beyond  69

3. Muslim Lifestyle Magazines: A New Mediascape  109

4. Taste and Distinction: The Politics of Style  163

5. Hijabi Shop Workers in Britain: Muslim Style Knowledge as Fashion Capital?   199

6. Modesty Online: Commerce and Commentary on the Net  237

7. Commodification and Community  287

Conclusion  317

Notes  323

References  331

Index  365