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Ambient Findability als Buch

Ambient Findability

Sprache: Englisch.
Buch (kartoniert)
How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to... weiterlesen
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Ambient Findability als Buch
Titel: Ambient Findability
Autor/en: Peter Morville

ISBN: 0596007655
EAN: 9780596007652
Sprache: Englisch.

Oktober 2005 - kartoniert - 188 Seiten


How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.


Preface 1. Lost and Found Definition Information Literacy Business Value Paradise Lost 2. A Brief History of Wayfinding All Creatures Great and Small Human Wayfinding in Natural Habitats Maps and Charts The Built Environment Wayfinding in the Noosphere The Web The Baldwin Effect 3. Information Interaction Defining Information Information Retrieval Language and Representation The People Problem Information Interaction 4. Intertwingled Everyware Wayfinding 2.0 Findable Objects Imports Exports Convergence Asylum 5. Push and Pull Marketing Design Findability Hacks Personalization Ebb and Flow 6. The Sociosemantic Web Us and Them The Social Life of Metadata Documents A Walk in the Park 7. Inspired Decisions Bounded Irrationality Informed Decisions Network Culture The Body Politic Information Overload Graffiti Theory Sources of Inspiration Ambient Findability Index


Peter Morville is president of Semantic Studios, an information
architecture, user experience, and findability consultancy. For over a
decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard
Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo. Peter is
best known as a founding father of information architecture, having
co-authored the field's best-selling book, Information Architecture for the World Wide Web. Peter serves on the faculty at the University of Michigan's School of Information and on the advisory board of the Information
Architecture Institute. He delivers keynotes and seminars at international
events, and his work has been featured in major publications including
Business Week, The Economist, Fortune, and The Wall Street Journal. You can
contact Peter Morville by email ( You can also find him offline at 42.2 N 83.4 W or online at and


"In dem handlichen Buch bespricht Peter Morville das Kernproblem aller Daten - ihre Auffindbarkeit. Gestaltet als Tagebuch, wird der Leser angeregt, über den ansteigenden Informationsfluss nachzudenken. Empfehlenswert für alle Medieninteressierten." - Jens Franke, Visual-X Magazin, 12/2006
"Fasst man zusammen, so ist an Morvilles Text besonders bemerkenswert, dass nach einigen Jahren, in denen die Suche im Web als ein Problem der Suche in unstrukturierten Daten angesehen wurde, nun wieder verstärkt Erschließungsansätze, die auf klassische Erschließungsinstrumente zurückgehen, propagiert werden. [...] Als eine Einführung in aufkommende Technologien rund um die Suche [...] durchaus geeignet." - Information-Wissenschaft und Praxis, Mai 2006
"Morville zeigt das Web aus einem alternativen Blickwinkel. Er selbst bezeichnet dies als Sichtweise durch ein Prisma, das die verschiedenen Facetten des Webs zugänglich macht. [...] Das Buch eignet sich sowohl als von der Struktur als auch vom Umfang her für ruhige Leseabende. Hinzu kommt, dass das Englisch leicht zu verstehen ist und kaum technisches Grundwissen vorausgesetzt wird. [...] Gesamtnote: sehr gut." -, Heft 3/2006
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