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Produktbild: Tourist Activities in Multimodal Texts | M. Nekic
Produktbild: Tourist Activities in Multimodal Texts | M. Nekic

Tourist Activities in Multimodal Texts

An Analysis of Croatian and Scottish Tourism Websites

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The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Inhaltsverzeichnis

1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4. 1. Tourist Activities 4. 2. Walking Activities 4. 3. Natural Heritage 4. 4. History and Heritage 4. 5. Gastronomy 5. Conclusion

Produktdetails

Erscheinungsdatum
15. Dezember 2014
Sprache
englisch
Auflage
2015 edition
Seitenanzahl
227
Autor/Autorin
M. Nekic
Illustrationen
XV, 227 p.
Verlag/Hersteller
Produktart
gebunden
Abbildungen
XV, 227 p.
Gewicht
431 g
Größe (L/B/H)
216/140/14 mm
ISBN
9781137397904

Portrait

M. Nekic

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

Pressestimmen

I would recommend this book first and foremost to
those who are seeking models to carry out multimodal and semiotic analyses. readers
will find in this book relevant and up-to-date reading matter with which to
venture into the promising field of multimodality. In sum, this publication is
a very useful addition both to studies in promotional tourism discourse and to
the burgeoning field of multimodal studies. (Miguel Fuster-Marquez, English
Text Construction, Vol. 8 (2), Winter, 2015)

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