Bücher versandkostenfrei*100 Tage RückgaberechtAbholung in über 100 Filialen
Produktbild: Digital Advertising in the Post-cookie Era | Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Produktbild: Digital Advertising in the Post-cookie Era | Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz

Digital Advertising in the Post-cookie Era

Strategic Campaign Planning Across the Customer Journey

(0 Bewertungen)15
430 Lesepunkte
Buch (gebunden)
Buch (gebunden)
42,99 €inkl. Mwst.
Zustellung: Do, 30.10. - Mo, 03.11.
Versand in 7 Tagen
Versandkostenfrei
Empfehlen

This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.

The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles. For each touchpoint on the path to purchase, milestones must be tracked, allowing the effectiveness and efficiency of the measures to be easily verified.

A resource for marketing professionals seeking solutions in the post-cookie era to continue reaching their target audiences without waste coverage.

Inhaltsverzeichnis

1. Advertising in a digital environment. - 2. Campaign planning and implementation. - 3. Social media advertising. - 4. Search engine advertising. - 5. Display advertising.

Produktdetails

Erscheinungsdatum
07. März 2025
Sprache
englisch
Seitenanzahl
184
Reihe
Business Guides on the Go
Autor/Autorin
Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Illustrationen
XII, 169 p. 11 illus.
Produktart
gebunden
Abbildungen
XII, 169 p. 11 illus.
Gewicht
356 g
Größe (L/B/H)
216/153/15 mm
ISBN
9783658470999

Portrait

Alexander Schwarz-Musch

Prof. Dr. Alexander Schwarz-Musch is Professor of Marketing and Market Research and Head of the Master' s degree program in Business Development & Management at the Carinthia University of Applied Sciences (Austria).

Hon. Prof. (FH) Alexander Tauchhammer built up digital marketing worldwide at the company Dr. Oetker and is Professor of Digital Transformation at the Carinthia University of Applied Sciences (Austria).

Dr. Bernhard Guetz, BA MSc is a lecturer and researcher in the field of Marketing & Digital Marketing and Head of the bachelor' s programme in Digital Marketing & Sales at the Carinthia University of Applied Sciences (Austria).


Bewertungen

0 Bewertungen

Es wurden noch keine Bewertungen abgegeben. Schreiben Sie die erste Bewertung zu "Digital Advertising in the Post-cookie Era" und helfen Sie damit anderen bei der Kaufentscheidung.

Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz: Digital Advertising in the Post-cookie Era bei hugendubel.de. Online bestellen oder in der Filiale abholen.