This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and more.
Inhaltsverzeichnis
Foreword 1. Introduction 2. Digital Stakeholder Relations and Issues Management 3. Digital Campaigns and Strategic Communication Planning 4. Digital Reputation and Expectation Management 5. Digital Media and Influencer Relations 6. Digital Marketing Communication and Branding 7. Digital Content Management 8. Digital Crisis and Risk Communication 9. Disinformation and Communication Hijacking 10. Digital Investor Relations 11. Digital Internal Communication 12. Digital Social Responsibility and Sustainability Communication 13. Behavioral Economics, Data Analytics and Communication Evaluation 14. Conclusion
