The Impact of Marketing Strategies on Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical aspect of marketing, such as branding, pricing, social marketing, influencer marketing, and social media, and examines the societal impacts of companies marketing management strategies. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society.

Chapter 1: Evolution of Marketing and Its Impact on Society. - Chapter 2: Marketing Strategy for Sustainability. - Chapter 3: Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework. - Chapter 4: Marketing During Macroenvironmental Crises and Societal Impacts. - Chapter 5: Navigating the Future: Marketing s Impact on Business and Society from a Strategic Perspective. - Chapter 6: Enhancing Brand Equity through Responsible Marketing and CSR. - Chapter 7: Beyond the Box: The Societal Impacts of Product and Packaging Design. - Chapter 8: New Product Development Strategies for Societal Well-being: A Circular Economy Perspective. - Chapter 9: The Influence of Pricing Strategies on Society vs. Society Shaping Pricing Strategies. - Chapter 10: Cultural Construction through Marketing Communications: Societal Impacts and Ethical Considerations. - Chapter 11: Alleviating Consumer Vulnerability through Marketing Management. - Chapter 12: Social Marketing: Strategic Management of Non-Profit Organizations. - Chapter 13: Creating Value through Responsibility: The Role of CSR and ESG in Consumer Well-Being. - Chapter 14: Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change. - Chapter 15: The Societal Impact of Influencer Marketing. - Chapter 16: Ethical and Unethical Marketing Practices in the Digital Age. - Chapter 17: The Role of Marketing in Shaping Societal Futures: Concluding Remarks.