AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
Inhaltsverzeichnis
Part 1: Foundations and Frameworks of AI in Marketing 1. Welcome to a Brave New World 2. Advancing Marketing Strategy with Artificial Intelligence: A Systematic Literature Review Part 2: AI Tools and Applications in Marketing 3. Synergizing AI and Integrated Marketing Communications 4. Artificial Intelligence as a Crucial Catalyst in Revolutionizing E-commerce Marketing 5. AI-Driven Branding 6. Navigating International Marketing with Artificial Intelligence 7. AI's Impact on Frontline Sales 8. New Product Development Enriched with AI Part 3: AI-Driven Consumer Dynamics 9. Consumer Behavior and AI 10. AI in Consumer Insights Part 4: Ethics and Education in AI 11. Exploring the Ethical Implications of Artificial Intelligence in Marketing 12. Implementing AI in Marketing Education
