Effectively introduce and promote analytics within your enterprise
All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution.
* Reveals how to introduce and promote the use of analytics and insights across your organization
* Written by a lead developer at SAS global Business Intelligence Competency Center program and services
* Features global case studies and examples
Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.
Inhaltsverzeichnis
Foreword xi
Preface xv
Acknowledgments xvii
Chapter 1: The Critical Role of Business Insight 1
The Disruptive Nature of Data 2
An Unconventional Look at Conventional Wisdom 3
Innovating at the Speed of Data 5
Weighing Risk and Bringing the Better Part of Gut Instinct Back into the Equation 6
People, Process, Technology, and Culture 8
Starting the Journey 10
Notes 12
Chapter 2: The Journey: Taking the First Steps toward Transforming Your Organization 13
Different Approaches 13
Juggling Multiple Challenges 15
How to Deal with Challenges Effectively 17
Executive Sponsorship: Critical to Success 18
Understanding Current Capabilities 19
Aligning Capabilities with Business Objectives 20
Let's Start the Journey 22
Taking the First Steps to Transforming Your Organization 24
Note 24
Chapter 3: Challenged Organizations: When Rugged Individualism and Department Silos Aren't Enough 25
Getting Along One Day at a Time: Organizations at the Individual Level 27
When "Have It Your Way" Isn't a Good Thing 32
Superhighways and Dirt Roads 33
Consolidated, but Not Cohesive: Organizations at the Departmental Level 37
Subject Matter Experts and Gatekeepers 38
Understanding the True Consequences of the Challenged Levels 46
Business Transformation Strategy Objectives for Challenged Organizations 46
Notes 47
Chapter 4: Foundational Organizations: Making the Leap to an Enterprise-Wide Approach 49
The Possibilities That Come with Patience 51
Seeing the Value across the Enterprise 51
How an Enterprise Level Organization Functions 54
Big Data: The Big Opportunity for Enterprise Level Organizations 62
Don't Let Up 62
Continuous Improvement Required 64
Business Transformation Strategy Objectives for Foundational Organizations 64
Chapter 5: Progressive Organizations: Harnessing the Power of Information to Achieve Market Advantage and Expand Their Business Offerings 67
Optimization: The Easiest Business Case of All 69
Toward Innovation and Beyond 79
Business Transformation Strategy Objectives for Progressive Organizations 87
Chapter 6: Centers of Excellence: The Key to Accelerate Organizational Transformation 89
The 10, 000-Foot View of Information 92
A Quick Look at the Key Responsibilities of a CoE 93
CoEs and the Levels of Maturity 95
How Should CoEs Be Organized? 96
Accelerating Maturity-Not Creating Dependency 97
Finding the Right Spot in the Org Chart 99
Mapping the Mini-Units That a CoE Might Host 99
How the CoE Helps Secure the Organizational Pillars 104
Phased versus Big Bang Approach for Starting a CoE 109
Finding the Right Funding Mechanism 109
Selecting the Right Personalities 110
Ramping Up Your Change Agent 111
Note 112
Chapter 7: Starting the Journey: Developing a Strategy and Roadmap to Guide Your Business Transformation 113
Knowing Where to Start 114
Riyad Bank's Enterprise Business Intelligence Competency Center 114
E. SUN Bank's Customer Risk Value Organization 118
Success Story Takeaways 120
Applying the Lessons from E. Sun and Riyad 121
The Most Important Characteristics of Successful Business Transformation Strategies 121
A Step-by-Step Look at the Key Components 122
Identifying a Starting Point 126
Summing It All Up 127
In the End, It's about Being a Leader 128
Appendix: Snapshot of the Information Evolution Model 131
The Individual Level: Getting Along One Day at a Time 131
Departmental Level: The Consolidated Organization 136
The Enterprise Organization: A Common Sense of Purpose 142
The Optimize Level Organization: Aligned and Ready 149
The Innovate Level: Spawning and Supporting New Ideas 156
Glossary 165
About the Author 173
Index 175
