Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows how to do it -- and do it right -- from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable businesses in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. The book covers applications such as SCM, ERP, CRM, Knowledge Management, plus Internet and Intranet ROI. It guides readers through the entire process, from planning to execution.
Inhaltsverzeichnis
Introduction to E-Business. E-Business Planning Overview. Phase 1 - Begin. Phase 2 - Diagnose. Phase 3 - Develop. Phase 4 - Define. Phase 5 - Determine. Phase 6 - Design. Phase 7 - Deliver. Phase 8 - Discuss. Summary. Appendix.
