This book applies Thorstein Veblen's cultural theory to a qualitative study of the charro cowboy culture in Mexico, and reintroduces the neglected ethnographic streak in Veblen's work as an important methodological and theoretical tool in the interpretation of cultural change.
Inhaltsverzeichnis
1. Introduction
2. The Influence of Business Principles
3. The Modern Charro Cowboy Ambition and Fantasy
4. The Ranking of Charro Cowboy Women
5. Beautiful Women on Horses
6. Conclusions