Brands That Rock

connections betweenbrand marketing and the music industry are cleverly explored in this must-read for todays generation of brand managers.' -Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company ' This book couldnt be more timely. The best brands know and behave as if they are a part of popular culture. As current as the next hot single or stadium concert, Roger and Tina have it exactly right. Plus, they rock!' -Ed Razek, President and Ch Marketing Officer, Limited Brand and Creative Services ' The secrets to brand leadership rest in the emotional connections to ones core base. Brands That Rock brings this tough-to-really-learn lesson to life for todays marketers who have been rocking to this very backbeat all their lives in a fresh and exhilarating way.' -Todd Cunningham, Senior Vice President, MTV Brand Strategy and Planning

Acknowledgments. 1. From Band Loyalty to Brand Loyalty.
2.   Creating Culturally Relevant Brands.
3.   Elton John : Music Man, Marketing Man, Architect of a Brand.
4.   KISS:  Keep it Simple, Stupid.
5.   The Rolling Stones: Branding Strategies Beyond Satisfaction.
6.   Aerosmith: Reinventing a Rock-and-Roll Brand.  
7.   Madonna  and Neil Diamond: The Relevance of Sex in Branding.
8.   Lessons from the Legends of Rock and Roll.
Notes.
Index.