This book takes a deep look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.
Inhaltsverzeichnis
List of figures; About the authors; Foreword; Acknowledgements; List of abbreviations; 1. Introduction; 2. The impact of globalization; 3. Adoption trends and analysis by region; 4. Subscriber needs and expectations; 5. The wireless value chain; 6. Global wireless technologies: systems and architectures; 7. Global wireless technologies: network, access, and software; 8. Business models and strategies; 9. Business issues and challenges; 10. Technology issues and challenges; 11. Case studies; 12. Perspectives; 13. Future of wireless technologies, applications and services; 14. Conclusions and recommendations; References and recommended reading; Index.