Bringing international law and marketing together for the first time, this book navigates the meaning of global justice in the neoliberal order. By analysing marketing practices employed by those acting in the name of global justice, the book demonstrates the narrowing and co-opting of the idea of global justice.
Inhaltsverzeichnis
1 Introduction; 2. Ad-Vocacy: What is Marketing in Global Justice?; 3. A Brand New Justice: How Global Justice became Marketable in the 1990s; 4. 'A Picture Worth More than a Thousand Words': The Value of Global Justice; 5. Working It: The Brand of the Ideal Victim; 6. Kony 2012: Making an Accused *Famous*; 7. Special Effects: The International Criminal Court in the Global Market; 8. Branding the Global (In)Justice Place; 9. 'Occupying' Global Justice.
