The Innovator's Dilemma

In this classic, international bestseller, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership when they miss out on new waves of innovation.

"The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-now updated with a fresh new package-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership. Read this international bestseller to avoid a similar fate. Clay Christensen-who authored the award-winning Harvard Business Review article "How Will You Measure Your Life?"-explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, provocative, and one of the most influential business books of all time-The Innovator's Dilemma is the book no manager or entrepreneur should be without. Add this newly released edition to your library. Published by Harvard Business Review Press"--