Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities.
Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
Inhaltsverzeichnis
Foreword by Paul Newman
Foreword by Peter Lynch
Preface
Acknowledgments
1. The Confused State of Corporate Philanthropy
2. A New Way of Thinking and Acting
3. Step 1. Moving from Corporate Giving to Corporate Social Investing
4. Step 2. Extracting Business Value from Social Investments
5. Step 3. Which Nonprofits Qualify—And Which Don’t
6. Step 4. Making a Declaration for Corporate Social Investing
7. Step 5. The CEO Endorsement
8. Step 6. The Annual Social Involvement Report
9. Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages
10. Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans
11. Step 8. When Social Investing Should Be Postponed
12. Step 9. Building the Management Team for Social Investing
13. Step 10. The Day-to-Day Manager
14. Making It Work
15. The Power of Corporate-Nonprofit Alliances
References
Index
The Author
