The Green to Gold Business Playbook

BASED ON THE BESTSELLING BOOK GREEN TO GOLD BY DANIEL ESTY AND ANDREW WINSTON
Whether you are a climate-change skeptic or an ardent environmentalist, sustainability issues cannot be ignored in today's corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option-it's a business imperative.
Building on the bestselling book Green to Gold by Dan Esty and Andrew Winston, The Green to Gold Business Playbook tells how to put sustainability considerations into practice for competitive advantage. While Green to Gold explained whyevery business needs a sustainability strategy, the Playbook spells out how to achieve an Eco-Advantage. This concrete guide shows the way to sustainability for companies of any size in any industry.
Filled with essential tools and real-world examples, the Playbook gives job-specific advice that can be read selectively or from cover to cover. Whether you're a CEO or a team leader, you'll get step-by-step guidance on how to:

• Cut costs and increase profit margins by driving greater efficiencies in buildings and facilities, information technology, manufacturing, supply chain and logistics, and more
• Grow revenues by designing and marketing environmentally superior goods and services that meet your customers' desires for energy efficiency, reduced pollution, and healthier products
• Build your brand and image by connecting with the values and rising expectations of consumers, employees, and other key stakeholders
• Identify and reduce regulatory risks across your value chain

Failing to stay on top of sustainability trends will hurt your company. But implementing an Eco-Advantage strategy could vault you into industry leadership with huge revenue gains and unmatched customer loyalty. The Green to Gold Business Playbook will tell you everything about the how of sustainability. The only question you'll have left is when.

Preface ix
Acknowledgments xi
Part One Introduction 1
1 Why Every Business Needs an Eco-Strategy 3
2 How to Use This Book 17
Part Two Gear Up: What Leaders Need to Know 21
3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23
4 Making the Internal Business Case for Going Greener 36
Part Three Analyze: Identify Your Eco-Risks and Opportunities 59
5 Spot the Eco-Issues that Could Impact Your Bottom Line 63
6 Assess and Measure Your Environmental Impacts 81
7 Benchmark Your Performance against Competitors and Best Practices 110
Part Four Strategize: How Each Business Function Can Benefit and Contribute 123
8 Office Activities 125
9 Buildings and Facilities 143
10 Information Technology 169
11 Product Design 190
12 Sourcing and Procurement 205
13 Manufacturing and Processing 221
14 Logistics and Transport 245
15 Marketing and Sales 268
16 Legal and Regulatory Affairs 287
17 Accounting and Finance 297
Part Five Mobilize: Execute and Engage 313
18 Create an Action Plan-and Execute 315
19 Build Your Climate Change Plan 328
20 Mobilize Employees and Build an Eco-Advantage Culture 340
21 Engaging Stakeholders 358
Part Six Optimize: Evaluate, Report, and Reassess 373
22 Communicate and Report Results 375
23 Celebrate Success and Promote Continuous Improvement 388
Notes 393
Index 429