Diane Serbin Hopkins is a Certified Experience Economy Expert and author of several books on consumer/patient experiences including It's Hard to be Easy and Unleashing the Chief Moment Officers. A Philadelphia native, she is the CEO of ExPeers Consulting. She was one of the first Chief Innovation and Chief Experience Officers in the US healthcare industry. She has enjoyed the thrill of finding and giving gifts since she created many finger-painting masterpieces for her parents in kindergarten.