THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG
Here's the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you're interested in the arts, entertainment, or sporting events, you'll find sound ideas and guidance on...
- How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations
- How to assess and reduce the risk of failure and maximize your chances of success
- How to bid and negotiate effectively with agents, managers, unions, community leaders, and more
- How to select "hot attraction" and match sponsors with events for image and profit synergy
- How to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be
- How to attract an event...deal with agencies...get sponsorships... generate revenue...secure TV coverage...use direct mail and advertising...and much more
Packed with anecdotes and written in an easy-to-read style, Ernst & Young's all-inclusive advice will help you bring the backstage knowledge of the world's greatest special events to your own.
Inhaltsverzeichnis
Is Your Market Right for You? . How to Cut Risks.
The Ins and Outs of Bidding.
How Communities and Promoters Are Selected.
Sponsors--How to Get Them/What to Give Them.
Matching Sponsors to Events.
Generating Revenue.
How to Market and Promote Events.
The Role of Advertising.
Staging the Event.
