'"...a very valuable contribution to "' Guy MacLean Rogers, "Journal for Rom. Studies", 1994. '"...a very informative, carefully argued and well written book that makes significant advances in our understanding of the function of the early imperial cult in Asia Minor."' P. W. van der Horst, "Mnemosyne", 1995. '"...this important study is the first monograph-length treatment of the provincial cult of the emperors in Ephesus. Highly recommended."' John T. Fitzgerald, "Religious Studies Review", 1995. '"...Friesens's book has much to offer as a provocative exploration of the distinctive features of the imperial cult in Ephesus."' R.A. Kearsley, "The Classical Review", 1995. '"...Friesen's work makes an important contribution to our understanding of the imperial cult in first-century Ephesus."' Philip A. Harland, "Toronto Journal of Theology", 1997.