"The book should be very useful to those responsible for international relations, but particularly to managers working in multi-national corporations." (The HR Director, April 2015)
"Bains steers an eclectic but carefully measured journey, in which he builds stepwise arguments, supported by anecdotal and empirical evidence from his own impressive global consulting history and wider sources." (The Marketeers, July 2015)
"Sometimes cultural stereotypes-Americans are positive, Africans are warm, Indians hate aggressive behavior-can actually be useful in helping expats navigate an unfamiliar world. In his new book about cross-cultural communications, business psychologist Gurnek Bains says that it's a good idea to 'cherchez la difference,'so to speak." (The Wall Street Journal, May 2015)
"In his new book, Cultural DNA: The Psychology of Globalization, Gurnek Bains discusses the soft skills required to engage leaders in a connected world." (Fortune, March 2015)
"Gurnek Bains presents ground breaking original research and the latest evidence from neuroscience, behavioral genetics, psychology and history to enable people to understand, empathize with and engage people from other cultures in our increasingly connected world. He argues that much previous work in this area has just scratched the surface and examines the deepest instincts of eight key global cultures to help readers understand the psychological themes at play in regions such as the U. S. , Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia." (India CSR, May 2015)
"To be a CEO today requires taking a global perspective with an understanding of the cultures of others. The position is that understanding those with whom we do business will make doing business easier and more pleasant. The danger of falsely stereotyping people in the attempt to understand them will be greatly diminished by reading this book." (Fin24, May 2015)
"Bains steers an eclectic but carefully measured journey, in which he builds stepwise arguments, supported by anecdotal and empirical evidence from his own impressive consulting history and wider sources." (The Huffington Post, June 2015)
"Authoritative and thoroughly-researched, Cultural DNA is a must-read book for anyone who is interested in, and asking deeper questions about, the origins of modern cultures." (Dialogue Review, June 2015)
