The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit.
Inhaltsverzeichnis
1. The Spirit of Entrepreneurship2. Entrepreneurship Reconsidered 3. Building a New Business4. Entrepreneurial Strategies5. Formulating the Business Plan 6. Get Started 7. Outlook on Entrepreneurship
