Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food.
Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.
Inhaltsverzeichnis
Introduction, Cynthia Gordon and Alla Tovares
1. "Vegetables as a Chore": Constructing and Problematizing a "Picky Eater" Identity Online, Didem I?kizog?lu and Cynthia Gordon
2. The Multidimensionality of Eating in Contemporary Information Society: A Corpus-based Discourse Analysis of Online Audience Reactions to a TV Show About Food, Jana Declercq, Ste¿phan Tulkens, and Geert Jacobs
3. Mediatizing the Fashionable Eater in @nytfood #tbt Posts, Gwynne Mapes
4. Constructing Veganism Against the Backdrop of Omnivore Cuisine: The Use of Adjectives and Modifiers in Vegan Food Blogs, Cornelia Gerhardt
5. What if the Customer is Wrong?: Debates About Food on Yelp and TripAdvisor, Camilla Väsquez
6. Mukbang as Your Digital Tablemate: Creating Commensality Online, Hanwool Choe
7. Growing Online: Activist Identities in the "Grow Your Own" English Blogging Community, Nadine Pierce, Isidoropaolo Casteltrione, and Ana Tominc
8. Food, Activism, and Chips Oman on Twitter, Najma Al Zidjaly, Einas Al Moqbali, and Ahad Al Hinai
9. Parmesan and Patriotism on YouTube: Food as Ideology in Today's Russia, Alla Tovares
Afterword: Food, Language, and Social Media: Past, Present, and Future, Alla Tovares and Cynthia Gordon
Index
