The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.
Inhaltsverzeichnis
Introduction: Emotions and Preventative Health Communication
Chapter 1: Theoretical Foundations
Chapter 2: Fear
Chapter 3: Guilt
Chapter 4: Anger
Chapter 5: Sadness
Chapter 6: Humor
Chapter 7: Pride
Chapter 8: Interest
Chapter 9: Hope
Chapter 10: Elevation
Chapter 11: Health Campaigns
Chapter 12: Health Journalism
Chapter 13: Health Information Seeking
Chapter 14: eHealth
Conclusion: Future Directions for Research on Emotions and Prevention-Focused Health Messages
