From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
- Choose a marketable content topic
- Figure out where little or no competition exists
- Choose your top channel for disseminating content
- Build long-term customer loyalty
- Monetize your product or service
- Expand your content into multiple channels
- Sell your content asset or scale it into a large enterprise
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Apply the methods laid out for you in Content Inc. , and create the business of your dreams.
