"What design can truly accomplish to shape intuitive, humane, & impactful products and services once the role of multidisciplinary design teams within the organization is appropriately reimagined"--
Inhaltsverzeichnis
Foreword by John Maeda
1. Zig then Zag
2. Quantitative Framing
3. Qualitative Design Investigation
4. Design Ideation
5. Designing Moments of Truth
6. Design Ingredients
7. Flywheel Effects
8. Final Thoughts
Acknowledgments
Notes
Suggested Reading
Index