The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Inhaltsverzeichnis
Chapter 1 Managing Internationalization in Business Networks, Mats Forsgren, Jan Johanson; Part I Understanding the Nature of International Business Relationships, Mats Forsgren, Jan Johanson; Chapter 2 Managing in International Multi-centre Firms, Mats Forsgren, Jan Johanson; Chapter 3 International Co-operative Relationships in Technological Development, Håkan Håkansson, Barbara Henders; Chapter 4 The Culture Influence on International Business Relationships, Madelene Sandström; Chapter 5 1International licensing is defined here as a form of external production where the owner of technology or a proprietary right (licensor) agrees to transfer this to an un-affiliated (no ownership connection) firm in another country which is responsible for local production (licensee). In the simplest legal form a licence is the right to make use of, inter alia, a trade mark, a patent or know-how for a fee. It is assumed here that licensing involves actual transfer of technology. The author gratefully acknowledges the financial support for this work from Helge Ax:son Johnson's Foundation., Carl G. Thunman; Part II Understanding the Nature of Networks in International Business, Mats Forsgren, Jan Johanson; Chapter 6 Infrastructural Networks in International Business, Lars Hallén; Chapter 7 Managing by International Travelling, Björn Axelsson, Jan Johanson, Johan Sundberg; Chapter 8 Developing Countertrade Networks, Hedvig Brorsson; Chapter 9 Experiential Network Knowledge in International Consultancy, D. Deo Sharma; Chapter 10 Managing International Package Deal Projects, Angad Hadjikhani; Part III Understanding Network Change Processes in International Business, Mats Forsgren, Jan Johanson; Chapter 11 Managing Ownership Internationalization, Henrik Didner; Chapter 12 Barriers in International Banking Networks, Lars Engwall; Chapter 13 Power Balancing in an International Business Network, Mats Forsgren, Ulf Olsson; Chapter 14 Entering A Tightly Structured Network - Strategic Vision
