PRAISE FOR Book Yourself Solid for Coaches and Consultants "Michael Port delivers a game-changing blueprint for coaches. Book Yourself Solid for Coaches and Consultants is packed with actionable strategies that guarantee success."
--MIKE MICHALOWICZ, author of Profit First "This book is an absolute must-read for coaches."
--AMY LANDINO, author of Good Morning, Good Life "A must-read for any coach looking to scale their business. Michael Port's insights are invaluable and incredibly practical."
--CHRIS DUCKER, author of Rise of the Youpreneur "Michael Port's Book Yourself Solid for Coaches and Consultants is like having a business coach in your pocket. It's packed with real-world advice that actually works to get you booking clients left and right. If you're a coach who wants to turn your passion into a profitable business, this book is your new best friend. Prepare to be booked solid--you may soon need to raise your rates!"
--LAURA BELGRAY, copywriting expert and national bestselling author of Tough Titties "Oh wow. You'll read this book and think Michael Port is living inside your head. Everything you ever wanted to know, ever, about getting coaching clients."
--ASH AMBIRGE, author of The Middle Finger Project "An incredibly useful guide on building a highly profitable coaching business, from one of the most respected people in the industry."
--TODD HERMAN, author of The Alter Ego Effect "This is a super useful book from two coaches I love and respect. Do yourself a favor and grab a copy if you want to book yourself solid."
--TAKI MOORE, author of Million Dollar Coach "I loved this book! So useful and practical and inspiring. If you're a coach or a consultant, read it!"
--SHÁÁ WASMUND, MBE, author of Stop Talking Start Doing
Inhaltsverzeichnis
Michael's Note ix
Note on the Text xiii
Preface xv
Acknowledgments xix
MODULE One Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You're Selling 15
Chapter 3 Develop a Personal Brand 29
Chapter 4 How to Talk About What You Do 42
MODULE Two Building Trust and Credibility 53
Chapter 5 Becoming a Likeable Expert in Your Field 55
Chapter 6 The Book Yourself Solid Sales Cycle Process 67
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 84
Chapter 8 The Power of Information Products 95
MODULE Three Simple Selling and Perfect Pricing 111
Chapter 9 Perfect Pricing 113
Chapter 10 Super Simple Selling 126
MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 135
Chapter 11 The Book Yourself Solid Networking Strategy 139
Chapter 12 The Book Yourself Solid Direct Outreach Strategy 161
Chapter 13 The Book Yourself Solid Referral Strategy 180
Chapter 14 The Book Yourself Solid Speaking Strategy 191
Chapter 15 The Book Yourself Solid Writing Strategy 216
Chapter 16 The Book Yourself Solid Web Strategy 233
Part 1: Designing Your Website 235
Part 2: Getting Visitors to Your Website 245
Part 3: Building Your Social Media Platform 255
Final Thoughts 263
References 266
How to Reach the Authors 268
About the Authors 269
Index 271
