"An essential addition to any entrepreneur's toolkit."
Paul English, Co-Founder & CTO, KAYAK "An indispensable guide for entrepreneurs looking to build and scale their ventures."
Brad Feld, Partner, FOUNDRY & Co-Founder, TECHSTARS "Startup Tactics is such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot."
Brian Halligan, Co-Founder, HUBSPOT "I highly recommend Disciplined Entrepreneurship: Startup Tactics."
Drew Houston, Co-Founder & CEO, DROPBOX "A comprehensive guide that equips entrepreneurs with the tools they need to succeed."
Mo-Yun Lei Fong, Stanford Engineering Entrepreneurship Center, STANFORD UNIVERSITY "This book will help founders learn the skills they need to be successful."
Donna Levin, Co-Founder, CARE. COM & CEO of the Arthur M. Blank School for Entrepreneurial Leadership, BABSON COLLEGE "I highly recommend this book."
Marc Randolph, Co-Founder & former CEO, NETFLIX "A must-read for aspiring entrepreneurs and innovation-driven startups."
Matt Segneri, Harvard Innovation Labs, HARVARD UNIVERSITY
Inhaltsverzeichnis
Foreword xv
Acknowledgments xvii
Introduction to Tactics 1
Stage 1 Foundations 24
Tactic 1 Goals: Operational Goals and KPIs-Charting the Course to Major Milestones 27
Tactic 2 Systems: Startup Tooling and Systems 39
Stage 2 Market Testing 48
Tactic 3 Market Research: Advanced Primary and Secondary Market Research- Quantifying Qualitative Research 51
Tactic 4 Assets: Developing Startup Visual Assets 77
Tactic 5 Marketing: Proving Persona Assumptions with Digital Advertising 91
Tactic 6 Sales: Early Customer Demand Generation 107
Stage 3 Product Development 120
Tactic 7 Product Roadmap: Building Your Product's Roadmap 123
Tactic 8 Design: Minimum Viable Business Product Design 129
Tactic 9 User Testing: Validating the Product Actually Works 143
Tactic 10 Engineering: Transitioning from Product Design to Development 161
Stage 4 Resource Acquisition 174
Tactic 11 Legal: Incorporation and Legal Documents for Your Startup 177
Tactic 12 Finance: Path to Greatness-Building the Financial Model and Setting Up the Piggy Bank 191
Tactic 13 Pitch Deck Design: Pitch Decks for Startups 201
Tactic 14 Fundraising: Executing Your Venture's Fundraising Plan 213
Tactic 15 Hiring: Finding and Onboarding Your First Ten Employees 235
Next Steps 251
Educator Materials 261
Index 263
