Management Consultancy: How to Win is a practical guide for both those new to consultancy and experienced consultants seeking formal accreditation. A key element of the book is learning from consultancy engagements and the problems common to all consultants, irrespective of the location or culture in which they work.
Inhaltsverzeichnis
Introduction Chapter 1: Grasping the Basics Chapter 2: Creating a Consultancy Service Chapter 3: Developing a Consultancy Service Offer Chapter 4: Talent: Who Will Deliver the Service for Us? Chapter 5: Marketing and Promotion: What Do We Have to Do to Engage with Our Market? Chapter 6: Sales. How Will We Turn Our Market into Our Clients? Chapter 7: Engagement Delivery. What Should We Do to Keep Our Clients Happy? Chapter 8: Consultancy Practice Management. How Should We Organise Ourselves? Chapter 9: Methodologies and Tools. Whose Thinking Should We Use? Chapter 10: The Future Market for Consultancy. How Is Client Motivation for Buying Consultancy Changing? Index
