This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.
This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.
Inhaltsverzeichnis
Foreword
Acknowledgments
Introduction
Defining a Research Perspective
The Corporation
Corporate Public Discourse
Corporate Ideology
CPD's Nomenclature
Capital
Corporate Management
The Corporate Management Discourse Community
A Disclosure of Power
A Disclosure of Leadership
A Disclosure of Social Position
Media od CPD
Writing
Media and Audiences
Quantitative Analysis
Five CPD Default Genres
Five Corporate Web-Pages
Specific Research Perspectives
The Corporate Metaphor
Globalization
Gender
The CEO's Media Interview
Promotionalization of CPD
Postscript
Adjourning the Exploration
Glossary
Sources of Text Samples
Bibliography
Subject Index
Author Index
