The Design of Business

". . . among the most fundamental and comprehensive books ever written about the subject of business design and design thinking." - Business Design Association, November 2nd, 2009

". . . for readers interested in the processes of design. . . there are some interesting bits of detail and discussions on how exactly this is done." - The Financial Times, October 15, 2009

"Insightful analysis of a hot management trend, useful for executives of all levels." -BusinessWeek, October 26, 2009

". . . a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core." -MIT Sloan Management Review, Improvisations blog, October 2009

". . . offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book." - Booklist, October 15, 2009