CUSTOMIZED INTERNATIONAL INVESTMENT DECISIONS

As companies operate in an interconnected world
economy, the new challenge for these companies is to
manufacture and market innovative products while
considering the entire world as the playing field.
Today, the ideal global corporation exploits every
new opportunity in the environment, controls every
threat that may occur, and creates effective
strategies to stay competitive. Often, competitive
advantages are established by using comparative
advantages, however, this process requires a vast
amount of decision-making and capital. Although
companies are investing their time and money, there
always exists the possibility of ultimate failure due
to long term and short term uncertainty in the
environment. Many companies fail to realize the full
potential of their foreign investments because they
lacked a structured decision-making methodology for
international investments. This book offers a
structured decision-making model for customized
international investment decisions, considering
companies in different sectors, which pursue
different strategies and have completely different
organizational cultures.